Privacy Policy

Here at Always in Vogue has respect for your privacy and are committed to maintaining and using this information responsibly. This privacy policy addresses the use and disclosure of personal information we collect from you.

Information we collect about you

Any personal information you provide to us is maintained on secure servers and our internal systems. We collect personal information when you register online or update your account, log-in, place an order, communicate online with our customer service representatives, opt-in to receive our emails, shop online, request a catalog, participate (where permitted by law) in a sweepstakes, contest, promotion or survey, join our social networking sites, or apply for one of our branded credit cards. We may also collect personal information from you in our stores or through our catalogs or other marketing material. This information may include, but is not limited to, your contact information (for example, your name, email address, billing and shipping addresses and phone number) and your credit card information. Providing your personal information to us is voluntary, however, if you do not provide some or all of the information we request, we may not be able to provide you with certain products, services, or information.If you create an online account, you also have the option of providing your product preferences and demographic information. If you use our "email this style to a friend" functionality found on all product pages, or if you choose to send an email from our site to a friend, we will also collect your friend's name and email address. Please ensure that you have the permission of your friend before using this functionality. Your friend’s information is only used to send the forwarding email and is not saved in our customer or marketing databases.

How we use and share this information

When you place an order on any of our websites, we use this information to process and track your order; and to contact you via email, postal mail or phone if we have any questions or concerns regarding your order. If you provide an email address during checkout, you will receive order confirmation and shipping status emails.

We also maintain a record of your purchases made on any of our websites and combine this with information you have provided in our retail stores or over the phone in order to serve you better. We may combine information you provide with demographic information, information that is publicly available, and information about your product preferences and interests in order to improve our site design and enhance your shopping experience. If you communicate online with our customer service representatives, we will use the information you convey to respond to your requests and serve you better.

When we offer sweepstakes, contests, promotions or surveys, you may be required to provide certain personal information so we can notify winners and/or fulfill promotional obligations. In these instances, you have the option , or other communications from us regarding our products, services, contests, and promotions. Even if you have previously chosen not to receive email or postal mail from us, you may still receive information as it relates to the sweepstakes, contest, promotion or survey in which you have participated.

We will not disclose your personal information to third parties for their own marketing purposes without your opt-in consent. We do not collect or process any "sensitive" data about you (such as data about health or similarly sensitive matters).

In the event of a sale of some or all of our business, we may disclose your personal information to a purchaser that agrees to abide by the terms and conditions of this privacy policy and agrees to protect your privacy.

You should also be aware that we may disclose specific information about you if required or permitted to do so by law, governmental request, process or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our websites or the public.

Marketing email communications

At various points on our websites, you have the option to join our email list and consent to receiving information about our products, services and offers. If you have purchased one of our products, we may also send you, from time to time, e-mails regarding similar products that we believe you may be interested in, and which you may opt-out from receiving, as further described below. Also, if you provide us with your email address when you register online or update your account, log-in, place an order, make a customer service inquiry, opt-in to receive our emails, shop online, request a catalog, participate in a sweepstakes, contest, promotion or survey, or apply for one of our branded credit cards, you may consent to being added to our email list to receive marketing or promotional information from us.

If you no longer wish to receive marketing emails, you may opt out by emailing customer service at the following:

  • The phrase "no Alwaysinvogue email" in the subject line

  • Your name and email address

If you want to change your postal or email address, please send an email to with the following:

  • The phrase "address change" in the subject line

  • Your name, complete old postal or email address and the new address that you would like to change it to

Storage of personal information

We use, process, and store personal information as long as necessary for the purposes described in this Privacy Policy, as otherwise as needed to comply with applicable law and internal company policies. We use secure methods to destroy personal information when it is no longer needed, including use of reasonable technical and physical security measures to avoid unauthorized access to or use of the personal information after it is disposed.

Links to other sites

To enhance your shopping experience, our website may include links to other sites outside our family of brands. Those websites will have their own privacy policies that you may wish to review. We have no responsibility for these linked websites, outside of our family of brands.

How we work with third-party service providers

We work with reputable third parties who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfill orders and promotions, maintain and manage our customer database and report on customer behavior and/or preferences. When we allow these service providers access to your information, we require them to maintain your information in the strictest confidence, and we do not permit them to use it in any way other than to help us provide you with better service. Please note that these third-party service providers may be established in countries that might not offer a level of protection for your personal information that is equivalent to the one offered in your country of residence. However, we will endeavor to protect all personal information we collect from you in accordance with strict data protection standards. In particular, we allow our e-commerce partner in Paypal, to obtain personal information for the purposes of facilitating ordering and shipping internationally. To find more information about Paypal's privacy practices, see Paypal Pivacy. To find more information about our policies and practices with respect to service providers outside of your country of residence, please contact us using the information provided under "privacy policy updates" below.

Privacy of young children

We are concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 13. We do not sell products for purchase by children. All children's products we sell are for purchase by adults only.

Privacy policy updates

We may update our privacy policy from time to time. Whenever we make a change, we will post the updated policy at this site and we encourage you to check our policy periodically. If we make a change to our privacy policy that would lessen your privacy rights or would require your consent, we will either continue to honor our prior policy for information that we collected when it was in force, or we will ask for your consent to the change.

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